Color often determines a consumer’s first impression of a brand or product. Consumers attach feelings they have about certain colors (e.g., black as luxurious) to the product. In turn, those color associations influence their perception of your brand, that’s color psychology. Color psychology plays a major role in how consumers make decisions and evaluate brands: […]
Pantone’s 2024 Color of the Year is Peach Fuzz, a soft and sensual pastel that creates a soft and loving atmosphere, very different from last year’s color, Viva Magenta, which was a bold and dramatic deep red.Described by Pantone (the ultimate authority on color) as a “heartfelt peach color” that communicates “caring and sharing, community […]
Color is an important part of any interface design. Improper use of colors can easily overwhelm your users. If you don’t want to annoy or confuse your users, you should try to achieve harmony in your design. And this happens only when you have a balance in the visual experience. The 60–30–10 rule will help […]
Color can be a very powerful design tool. An understanding of color and how it works helps designers enhance visual experiences from generating emotional responses and creating ambiance to conveying tone and impactful messages. Color can significantly influence graphic design trends, aesthetics, moods, and consumer behavior. While the color trends of recent years have been […]
Pantone Color of the Year is finally here! This is the moment we’ve all been waiting for; The Pantone Color Institute has just officially announced that the Pantone Color of the Year for 2023 is Viva Magenta. The color, which Pantone describes as “vibrating with vim and vibrancy,” is a natural from the red family […]
While there are several ways to make your website stand out, choosing the most effective color scheme can be one of the most important because, on a psychological level, color makes quite an impact, with 85% of people choosing products based on their color. What is a Website Color Scheme? A website color scheme is […]
Color is a very important design tool. It plays a role in arousing emotions, influencing behavior, conveying tone, defining style, and much more. However color trends come and go, and with a new year just around the corner, designers are presented with a selection of exciting new color trends to experiment with within 2022. Different […]
We thought Veri Peri would be the perfect color to help us start 2022 with a fresh new look. These new Pantone colors encourage inventiveness, creativity, and empowerment. Shaken tested and redefined. These words capture our collective journey over the past two years, as many of the habits and lifestyles we rely on were suddenly […]
1. Huesnap With your machine’s built-in Digital Color Gauge tool, you can ‘pick up’ a color from anywhere on your screen, then get a value for that color as a decimal, hexadecimal, or percentage. Plus, you can even ‘copy’ the selected color as text or image. 2. Coolors.co Coolors is not only a tool for […]
1. Classic Like the arrangement of the rainbow we know, this color consists of red, yellow, green, blue, and purple. 2. Neon 3. Retro It’s perfect for summer branding projects or vintage illustrations. 4. Iridescent This palette is a soft and subtle rainbow scheme. These colors look especially effective when blended into a gradient design, […]
