Feeling your fuzzy design with Pantone color of the year: 13-1023 Peach Fuzz

Pantone’s 2024 Color of the Year is Peach Fuzz, a soft and sensual pastel that creates a soft and loving atmosphere, very different from last year’s color, Viva Magenta, which was a bold and dramatic deep red.
Described by Pantone (the ultimate authority on color) as a “heartfelt peach color” that communicates “caring and sharing, community and collaboration,” Peach Fuzz represents a subtle new color direction for 2024. Pantone once again taps into our collective values through color.

What is PANTONE 13-1023 Peach Fuzz?

PANTONE 13-1023 Peach Fuzz is a soft peach hue that balances the femininity of pink with the warmth of orange.

In the broader context of color forecasting, Peach Fuzz is an example of the design world’s move towards soft pastel colors. Soft tones of beige, camel, apricot, and peach underlie the Calm Luxury trend and the minimalist revival of the 90s that are making a splash in fashion and interior design in 2023. And, while you might think Peach Fuzz is a clone of Millennial Pink, this peeled peach actually removes some of the pink undertones from this once-viral shade, making it feel cleaner and fresher.

What Is the HEX Code for Peach Fuzz?
  • For multimedia design, the Peach Fuzz HEX code is #FFBE98.
  • For digital designs, the Peach Fuzz RGB code is 255, 190, and 152.
  • For print designs, the Peach Fuzz CMYK code is C 0% M 25% (0.255) Y 40% K 0%.
  • For spot color application, the Pantone swatch is PANTONE 13-1023 Peach Fuzz.

A light, soft shade that’s somewhere between pink and orange, Peach Fuzz marks the 25th anniversary of Pantone’s Color of the Year program. The color speaks to “our desire to be close to the people we love and the joy we find when we allow ourselves to tune into ourselves and enjoy those moments of calm,” Laurie Pressman, vice president of the Pantone Color Institute, told House Beautiful.

The color is an evolution of the company’s Color of the Year for 2023, Viva Magenta. Pantone believes that, over the past few years, we have come to know our priorities better and appreciate the time devoted to enjoying the people and places we love. Peach Fuzz reflects that with its warm, inviting color, but its name also reflects the importance of touch. “We chose [the name] very carefully because it’s the tactile aspect of the color that’s really important as well as the color vision,” explains Leatrice Eiseman, executive director of the Pantone Color Institute.

Ready to experience the softness and calm of Peach Fuzz for yourself? Let’s explore how to use Pantone’s 2024 Color of the Year in your own projects.

Bring PANTONE’S Peach Fuzz into Your Design:

Peach Fuzz can be used to bring touch and softness to a variety of designs, from household products to social media images. Peach Fuzz is based on Barbiemania pink and the current fashion and product design trend towards minimalism, striking the perfect balance between these two very different design moods.

With a charming peach hue, Peach Fuzz brings a soft glow to graphics, photo filters, and print designs, while furniture, textiles, and fashion designs will benefit from the velvety touch of this cozy shade.
So, if you’re working on a minimalist project, but you find beige, mushroom, or earth tones unappealing, Peach Fuzz is a great way to bring more warmth and energy into your design.


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