Color psychology works with your brand

Color often determines a consumer’s first impression of a brand or product. Consumers attach feelings they have about certain colors (e.g., black as luxurious) to the product. In turn, those color associations influence their perception of your brand, that’s color psychology. Color psychology plays a major role in how consumers make decisions and evaluate brands: […]

Feeling your fuzzy design with Pantone color of the year: 13-1023 Peach Fuzz

Pantone’s 2024 Color of the Year is Peach Fuzz, a soft and sensual pastel that creates a soft and loving atmosphere, very different from last year’s color, Viva Magenta, which was a bold and dramatic deep red.Described by Pantone (the ultimate authority on color) as a “heartfelt peach color” that communicates “caring and sharing, community […]

Unlocking the Secret: How To Fix Elementor Text Color Not Changing Elementor Kit

Are you grappling with the frustrating challenge of Elementor text color refusing to budge in the Elementor kit? Fret not! This comprehensive guide will unravel the mysteries and provide you with actionable solutions. Dive into the world of Elementor mastery as we address the intricacies of fixing the stubborn text color issue. There are several […]

8 Color Trends for 2023

Color can be a very powerful design tool. An understanding of color and how it works helps designers enhance visual experiences from generating emotional responses and creating ambiance to conveying tone and impactful messages. Color can significantly influence graphic design trends, aesthetics, moods, and consumer behavior. While the color trends of recent years have been […]

Typography to Increase Website Conversions

Typography’s role in web design goes far beyond simple font selection. Choosing the right typeface will make your text easier to read, increase its perceived credibility and visual appeal, increase conversions, and increase your sales. According to a survey by GoodFirms, more than 61.5% of web designers use ‘expressive’ typography designs to make their websites […]

New Power in the New Year, Viva Magenta: Pantone Color of the Year

Pantone Color of the Year is finally here! This is the moment we’ve all been waiting for; The Pantone Color Institute has just officially announced that the Pantone Color of the Year for 2023 is Viva Magenta. The color, which Pantone describes as “vibrating with vim and vibrancy,” is a natural from the red family […]

Graphic Design Trends 2023

Design trends, styles, and techniques are constantly changing as the graphic design industry evolves. So, with the new year just around the corner, which graphic design trends will dominate design in 2023? We predict 2023 graphic design trends will feature creativity, futurism, and boldness. There will be an increased focus on simple and stripped-down designs, […]

7 Fundamentals Of Icon Design

Digital marketing requires a good amount of visuals such as infographics, website branding, and various other visual content. To achieve this, you must implement attraction marketing, which requires branding your business in a friendly and personal way. This marketing approach requires a professional yet personal icon set to be used in various applications. The icons […]

Three Design Principles of Button Design

1.  Identifiable Designing with mobile users in mind should be a priority as more than 48 percent of page views worldwide are via mobile devices. Your buttons should be touch-friendly for mobile users and clickable for desktop users. Unlike desktop users, mobile users do not have the opportunity to hover over elements to check for […]

What is Adobe InDesign for?

InDesign is a desktop publishing and page layout software application. Commonly used to create works such as posters, pamphlets, brochures, magazines, newspapers, presentations, books, and eBooks. But now Adobe InDesign is able to meet even more needs by integrating with other Adobe tools. Indesign helps you share and publish or print your work, work with […]