Typography’s role in web design goes far beyond simple font selection. Choosing the right typeface will make your text easier to read, increase its perceived credibility and visual appeal, increase conversions, and increase your sales. According to a survey by GoodFirms, more than 61.5% of web designers use ‘expressive’ typography designs to make their websites look attractive.
Therefore, if you want your audience to understand and absorb your content, you have to make sure that the typeface you choose matches what you want to convey.
Why is Typography Important in Web Design?
Typography helps brands differentiate themselves through distinctive typography, layout, size, and colors (key visual signals in online communication).
While readability should be your main consideration when choosing a font for web design – unreadable text serves no purpose – successful brands know that the visual representation of language can be very impactful. Just as there is a psychological aspect to the impact of color and the emotion it evokes, typography can have the same effect.
Typography can set the tone or mood, excite the reader’s interest, and create a contrast with the surrounding content. Additionally, it can enhance website navigation by guiding visitors using textual clues such as titles or secondary navigation options.
Different fonts in the same family often complement each other, so it’s best to find fonts that share something in common. Spend some time exploring fonts and finding the one that works best for your site.
Benefits of Typography for Web Design
– Humanizes your Brand
Typography serves as a valuable bridge between users and your brand. By including custom fonts in your web design, you can give your brand more character and help humanize it. That way, users can relate to them on a more personal level. It may seem trivial, but investing time in your typography can go a long way for your business image.
– Improves User Experience
Ensuring a smooth user experience is essential for any website, and readability plays an important factor. By implementing the right colors and fonts in your web design, you can convey your message effectively and make your content more attractive.
Whatever typeface you choose should be legible and have clear letterforms. A reliable website builder can help create minimalistic and attractive web designs to improve customer experience and increase conversions.
– Builds Trust
Research conducted by WebFx shows that 75% of the credibility of a website is determined by the web design. Good typography can also increase brand recognition and awareness. This helps position your business positively in the minds of your visitors, earn their trust, and turn them into loyal customers.
– Improves Conversion Rates
More engagement with your audience means higher conversion rates. The way your typography looks – especially body text – will have a significant impact on how viewers perceive your brand, products, and message.
Good typography conveys your message quickly and easily, allowing people to spend less time interpreting your typeface and more time focusing on your brand, product, or service.
How to Use Typography Effectively
There are many different strategies for displaying information on websites. Using different typography, colors, sizes, alignments, and paragraph spacing can give visitors a new perspective on your content. Here are some minor adjustments you can make to your website to make the most of typography.
– Add Variety
Try not to use more than three types of fonts on each website. Capitalizing on typographic trends can also be a great way to blend your message and appeal to a wider audience.
Many eCommerce website builders provide access to a variety of templates optimized for higher conversions. This template contains different font combinations that can add variety to your site. It’s a great way to keep readers engaged, but remember not to overdo it!
– Experiment With Color
Your font color can convey a certain emotion: for example, you could use red to create a sense of urgency or blue to evoke a sense of calm. By experimenting with color, you can take your visitors on an immersive journey where they can connect emotionally with your brand.
– Keep It Simple
Sometimes less is more. Creating a simple, minimal layout can help increase conversion rates by avoiding unnecessary confusion or complexity.
While it’s hard to believe that something as simple as a font could cause you to lose conversions, effective typography is the key to a good user experience and engagement. The right typography can significantly impact how visitors perceive and feel your brand.
By choosing the right fonts and colors and staying up-to-date with typography trends, you can ensure your message is communicated loud and clear.
Here we provide recommendations for some fonts that you can use on your website:
Source: envato.com
