What is brand design?

Branding is the process of researching, developing, creating, and repeating your brand experience to accurately convey your vision, mission, identity, and purpose. Encompassing everything from visual design to message and tone of voice, branding consists of all the external perceptions, ideas, and concepts that distinguish a business from its competitors.

Why is branding design important?

Building a brand is the key to business success today. Branding gives a company an identity beyond just products and services, creating something unique that customers can relate to. It doesn’t matter if you are a project owner or a designer working on branding projects for clients, building a strong, relevant, and recognizable brand is critical to growing your business and building a loyal and scalable customer base.

One way you can do this is to improve your business branding design by following the current trend so that it can be accepted by the public.

Here are some branding design trends in 2022 that you can apply to your business branding.

1. Animated logos

Generally, a logo is a visual identification of your brand. Usually, modern logo animation as a trend allows adding amazing animations to your logo design or applying motion graphics if needed. This artwork is essential to help remember the brand’s values ​​and goals so we can translate these ideas into high-quality animation.

2. Brand activism

Brand activism is by no means one of the latest branding trends. It has never been more important to show your soul and show that you are committed to what you believe in. Users of your product also want to interact with brands that share values, from sustainability to social justice. So brand activism is all it takes to communicate your commitment to positive change—and make it happen!

3. Minimalism

How a brand “fits” with consumers’ values, belief systems, and lifestyles is likely to determine whether or not they buy a particular product or service. And a brand’s mission and goals play a huge role in determining who people consistently buy and decide to do business with. Minimalism has always been in fashion as one of the main design dogmas. Following the “less is more” mantra, minimalism in graphics is based on using only basic elements such as basic shapes, plain text, a limited color palette, and white space – to create a clean aesthetic with organic elements.

4. Bauhaus

The Bauhaus is a modern design direction originating from the famous German art school, which gained momentum in the early 20th century. It combines both trending elements in art and industrial branding, embodied in geometric shapes, clear lines, and sharp corners. Similar to minimalism, Bauhaus has a minimalist, modern and functional style that draws on retro design elements, making it an ideal and versatile choice for branding your product designs.

5. Nostalgia

Longing for the past and obsession with nostalgia have become the dominant forces in branding and marketing today. For many reasons, the past continues to be a rich source of inspiration, and as a result, many are taking a fresh look at symbols, cartoons, animations, instantly recognizable icons, and more. We’re also seeing a resurgence of design elements and pop culture references from more recent music history, namely the 1990s and 2000s, appearing in movies, TV shows, commercials, marketing materials, branding, and social media feeds.

6. Gradient

Well-designed gradients do not irritate the eyes. We often see gradients used in a variety of contexts—for example, in photo overlays that link images to a brand’s color palette, in animated transitions, as a way to add extra visual interest to motion, text, and as subtle or bright colors. background for illustration, etc. Applying three or more complementary colors that are monochromatic or similar will create a great effect. While radial and linear gradients are typical, triangular gradients have multiple light sources for depth and dimension, giving you a more modern and timeless look.

7. Unique Branding

Another branding trend of 2022 is so-called quirky branding which means being able to use everything in order: from monograms to neons, from hand-drawn chalkboards, illustrations, and whimsical drawings to overlapping elements, asymmetry, distracting motion graphics, or clutter. design.

This is a trend that has been adopted by various brands and in traditional industries like finance and health insurance as well. Weird branding is all about breaking the rules and using unexpected design elements to create a sense of fun and individuality.

8. Bold Play Type

Lastly, we have approached the brand identity trend in the choice of fonts and fonts. Sure, a picture is used instead of a thousand words, but you never underestimate the power of fun and enjoyable text for your storytelling. When you deliver your brand message, choosing the right font or font group is an integral part of the process.

Add some bold motion and color like 3D fonts, animated fonts, kinetic typography, and shape-shifting sentences to make your wish come true. By wrapping your words in the right line packaging, you can convey a strong message that fits the tone of your brand. If your brand is bold, fun, and fun, this is the trend.

Conclusion

Since the brand building is key to business success, it’s worth looking through 2022 brand design trends to form a clear vision of your identity that goes beyond just products and services, creating something unique that customers can relate to.

Originally published at Explain Ninja.