Before creating a logo, first, determine what you want your logo to look like. Is it just text, or images, or both, for that, first know the following types of logos to determine which one is suitable for your business.
1. Monogram Logo (lettermarks)
Usually consists of several letters as the initials of their long business name. This also relates to the simplicity in the pronunciation of their business brand. The typeface used for this type of logo must also be well thought out because of its short appearance so it must be clearly legible when printed.
The following are suggestions for fonts that you can use if your logo is a monogram or lettermark type:
- Sheila & Lust
- Lavigne & Laca Text
- Poynter Old & Mr Eaves
- Lust & JAF Facit
- Operetta & Benton Sans
- FF Market & PT Mono
- Agency FB
2. Pictorial Mark
For new businesses that want to use pictorial marks, it may be complicated because the use of pictorial marks must be accompanied by strong brand recognition. Without any text, pictorial marks only use images or symbols, or graphics. Therefore it will be easier for big, well-known businesses to use this logo pictorial. Using pictorial marks must be with the right image selection that suits your business because it will stick to your business along its journey.
This logo helps create strong brand recognition when there is the right combination of typography and a unique brand name. Again, typography is paramount, fitting in with the essence of what your business is doing. This logo is suitable for newcomers because it will clearly introduce the business to consumers.
The following are suggestions for fonts that you can use if your logo is a wordmark type:
- Moret, Bluemlein S
- LTC Globe Gothic
- Bureau Grotesque
- Proxima Nova, Miller Display
- Classico, Bilo
or if your logotype is a wordmark lockup, which is a logotype that adds some additional details such as a tagline, company founding date, or abbreviated location. For this type of logo, you can combine 2-3 different fonts. Here is a list of fonts that you can use:
- Artigo Display, Mr Eaves Sans
- Barricada, Laca Text
- Bennet, P22 Hooper, Input Mono
- Acme Gothic, Mr Eaves Sans, Parkside
- Laca Text, Shelby
- Liebedoni, Amplitude
- Bennet, Trump
- Classica, Kepler
4. Abstract Logo Mark
Abstract logos allow you to create something truly unique to represent your brand. This logo contains an abstract image that represents your business. The benefit of an abstract sign is that you can convey what your company does symbolically, without relying on the cultural implications of a particular image. Through color and shape, you can connect meaning and cultivate emotion around your brand.
5. Combination mark
A combination mark is a logo that consists of a combination of wordmarks or letter marks and pictorial marks, abstract marks, or mascots. This logo choice is also great for new businesses because the combination of text and images makes it easier for people to recognize your business. In the future, you can also update your logo using only text or images, because people already know your business.
The following are suggestions for fonts that you can use if your logo is a combination type:
- Monarcha & Proxima Nova
- Magpie, Cuisine & Obliqua Sans
- Modesto, P22 Hooper & Proxima Nova
- Bely & Pragmatica
- Shelby & Goodlife
- Reklame Script & Mr Eaves Sans
- Broadsheet & Skippy Sharp(?)
- Bluemlein S, Canto & Proxima Nova
Logos that involve this image are often made in the form of cartoons, are colorful and are often used as business spokespersons. The mascot is just an image that represents your company, but the Mascot is great for companies that want to create a healthy atmosphere that is attractive to families and children.
Pictorial and abstract signs also work quite well for global commerce if, for example, the business name is not suitable for translation. So with the mascot, people will still know your product even without the text of your company name.
One of the great benefits of mascots is that they can drive customer engagement making them a great tool for social media marketing as well as real-world marketing events. You can use a mascot that meets the customer in person, creating a friendly and attention-grabbing image with a little entertainment from your mascot.
An emblem logo consists of a font within a symbol or icon. These logos tend to have a traditional look that can have a striking impact, so they are often the top choice for many schools, organizations, or government agencies. The automotive industry is also very fond of emblem logos.
Emblems have a high degree of complexity, and the fact that names and symbols are rigidly intertwined, they can be less flexible than the logotypes mentioned above. Complicated emblem designs won’t be easy to imitate across all brands.
So, as a rule, keep your designs uncomplicated and you will leave with a strong and bold look that will make you look like a consummate professional.
So, have you decided on the right logo for your business?
Source: 99design.com, adobe.com