When building a new business, you must prepare a logo that can reflect your business to your customers. Logo can’t be separated from typography, therefore before choosing a font that must be considered is the context and potential audience or consumers. Fonts represent the message you want to convey to the reader. The following is the psychology of frequently used fonts that you can adjust to your business image.

1. Serif

Classical, well-established, symbolizing trust and honor. This font is often used by companies that want to build awareness and is often used by financial, broadcasting and editorial companies, where companies need trust from clients that can start from the appearance of the company name. An example of a company that uses this font is TIME.

2. Sans serif

The font that became known in the early 20th century is a font that is the opposite of serif fonts. This font depicts simplicity, purity, modern, efficient and attractive. Some companies that use this font such as Chanel, and Evian.

Here are the recommended sans serif fonts from Rometheme:

3. Script

This font depicts something elegant, creative, personal and ideas of femininity. According to 99design.com, script fonts are divided into two: formal and casual. Formal scripts are suitable for wedding invitations, while casual scripts are suitable for posters and logos. Script fonts should also be used with care as they can be difficult to read in certain contexts. This font is used for large titles and not long text. Companies that apply this font are Instagram and Cadburry.

Here’s a script font recommendation by Rometheme:

4. Handwritten

As the name suggests this font is similar to human handwriting, giving it a unique and creative touch in its use. This font is great for book covers, posters and logos.

Here are the handwritten font recommendations from Rometheme:

5. Display

Very unique and stylish, this font can add personality to your business, showing business casual, fun or quirky. Therefore this font is best suited for a brand or logo. One company that uses this font is Disney.

The following are recommendations for display or decorative fonts from Rometheme:

Which one is your choice? Visit our website further to find more options.